Monday, May 26, 2014
Print Ad Style Analysis
Style Analysis
The ad featured above sets a before and after affect onto
the audience. The first slide on the left features a man, alone and appearing
to be sad. The second part of the ad uses the same image from the first slide
but adds two pieces, a “happy” dog and text. The text states that, “A dog makes
your life happier. Adopt.” This textual device directly gives the audience the
goal to adopt a dog. Or at least get a dog to bring their life happiness and a
true companion. The background in both pictures is a vast open landscape that
brings in a nature aspect into the ad.
In the top right is Pedigree’s
logo that sponsors the ad. The ad has nothing to do with dog food other than
the fact that the audience may adopt a dog and buy Pedigree dog food. The goal
of the ad is to increase awareness for adoption, one of Pedigrees main goals in
their campaign to help dogs and human companionship. The ad persuades the
audience to both adopt a dog and then use Pedigree dog food to feed that dog.
This ad uses several marketing techniques, one of them is
transfer; this is because by mentioning adoption the company Pedigree is given
a positive connotation. The ad also uses plain folks, the man in the picture
and be anyone, it will hopefully be the consumer. Another technique that the ad
uses is simple solutions, the ad says that, “a dog makes your life happier”,
this simple solution of adoption will make people happier, which is in the
consumer’s self-interest.
As a group we plan to use the side by side panels and text
to help with our campaign to increase awareness for Lokator. The logo for our
company will be centered at the bottom. It will use a before and after effect to
help create the cause and effect effectiveness for our app.
Radio Spot Style Analysis
Jizz in My Pants—Lonely Island SNL skit/song
The satirical skit does not attempt to persuade the
audience, but its objective is to cause humor.
The song is a parody of many rap videos and songs. Glittering
generalities are used in this song through its ideas of partying, but then the
song is able to completely reverse this satirical element. AA BB rhyme is also
used throughout the song. Another advertising technique used is humor, this technique closely corresponds with purpose of the skit and allows the audience to seek enjoyment.
In the radio spot we plan to use elements of this song.
Particularly the beat and first lines of the song that focus on glittering
generality and create a “club like” mood. We will also use an AA BB rhyme. Our goal objective will be to use the humorous aspect to bring our audience in and tell a story whose focus is the Lokator app and how Lokator allows the narrator to escape an embarrassing scenario.
Television Spot Style Analysis
Style Model: Tinder Ad “#ItStartsHere” http://vimeo.com/84069532
Analysis:
The tinder TV as is our style model for the beginning if the TV spot. The tinder as uses emotional appeals and glittering generalities to market their product. The emotional appeal is the music which creates the emotion hope and excitement. Using emotional appeals has the intended affect if transferring those positive emotions to the product so the consumer wants to but the tinder app.
This ad also uses glittering generalities as a persuasive technique. The glittering generality is if you use the product, you will find the perfect person to date. The consumer then accepts this claim without any real evidence, and causes the presumably lonely consumer to want to buy the product. We will use this at the beginning of the ad to show what the couple can be before we show the true "Loki", aka Connor. The positive feelings will fall away but will return after they use the Lokator to show the importance and necessity of the Lokator app.
Subscribe to:
Posts (Atom)