Television Spot Style Analysis

Style Model: Tinder Ad “#ItStartsHere” http://vimeo.com/84069532 

Analysis:

The tinder TV as is our style model for the beginning if the TV spot. The tinder as uses emotional appeals and glittering generalities to market their product. The emotional appeal is the music which creates the emotion hope and excitement. Using emotional appeals has the intended affect if transferring those positive emotions to the product so the consumer wants to but the tinder app.

This ad also uses glittering generalities as a persuasive technique.  The glittering generality is if you use the product, you will find the perfect person to date. The consumer then accepts this claim without any real evidence, and causes the presumably lonely consumer to want to buy the product. We will use this at the beginning of the ad to show what the couple can be before we show the true "Loki", aka Connor.  The positive feelings will fall away but will return after they use the Lokator to show the importance and necessity of the Lokator app.