Press Release Style Model

October 30, 2012
Boston, Massachusetts - Today, we are announcing the release of “Sudoku For 2” app, which enables a brand new way for Sudoku loving players to enjoy Sudoku puzzles. With Sudoku For 2, players can now play Sudoku with friends, with families, or with any player that loves playing sudoku. The game is available for iPhone, iPad, and iPod touch for just $.99.
Sudoku is one of the most popular puzzles game of all time. Millions of people, across different generations,countries, and languages, play Sudoku everyday and enjoyed everyminutes of solving it. But they have never being able to enjoy the game socially. Until now. Sudoku For 2 is unlike any other games in app store; it enables Sudoku players to play together, solving puzzle together, or compete with each other. Our unique game play engine makes every game fun and challenging. Players will enjoy Sudoku like never before.
Features of Sudoku For 2:

Unique Dynamic Scoring: Gain points when you placed correct number.
Unique Game Matching: Invite friends to play with you or play with random players.
Unique game play makes every game fun and challenging.
Endless Sudoku puzzles as every game is different.
Collect Sudoku Points when you complete a game.
Enjoy couple casual Sudoku games.
Working together to solve any Sudoku puzzles.
The game is available today on app store for iPhone, iPad, and iPod touch for just $.99.

 
Available at https://itunes.apple.com/us/app/sudoku-for-2/id571829258
For additional information about Sudoku For 2, please visit http://www.sudokufor2.com or contact us at info@sudokufor2.com
Sudoku For 2 team
contact@sudokufor2.com
http://www.sudokufor2.com

Source:  http://www.sudokufor2.com/press_app_launch.html

The app release utilizes a combination of simple graphics and details about the product to help entice its audience.  They offer a brief overview of the product to help the audience understand the idea of the product and helps to increase interest in sales.  The layout is very simple and straightforward to clearly explain the product. They are trying to persuade the audience to purchase the app.  They use the persuasive technique loaded language.  They use words like "unique, endless, and popular" to make the product seem more desirable and to increase sales.  Similarly, they use the technique bandwagon when they say that millions of people use it to show that it is credible.

We chose this product because it demonstrates the launch of a new app.  We really liked the layout of the graphics as it offers a brief illustration of our product and helps the audience to better understand the concept.  We hope to incorporate the simplistic design of a brief summary followed by bullets with the main ideas and then graphics to further explain the product.