Monday, May 26, 2014
Twitterature
- 96 identical embryos were just decanted #YayTechnology
- Comfort, stability, reproduction, efficiency #FordForever
- Off the reservation, no soma, stuck with Bernard #HelpMe #Now
- Everything is clearer once you take a step back and reflect on the past #ReservationLife
- The brave new world is not what @John thinks #OBraveNewWorld
- @Director is a father?! #FunnyJoke #NoWay #SavageIsCray
- John rejected Lenina? How? #Awky #Weirdness #He’sPsychotic
- @John single handedly trying to change the World State #NotThatEasy
- Mond is playing @Ford and controlling society #BringBackShakespeare
- R.I.P. @John #NowWhat #BackToObstacleGolf
Print Ad Style Analysis
Style Analysis
The ad featured above sets a before and after affect onto
the audience. The first slide on the left features a man, alone and appearing
to be sad. The second part of the ad uses the same image from the first slide
but adds two pieces, a “happy” dog and text. The text states that, “A dog makes
your life happier. Adopt.” This textual device directly gives the audience the
goal to adopt a dog. Or at least get a dog to bring their life happiness and a
true companion. The background in both pictures is a vast open landscape that
brings in a nature aspect into the ad.
In the top right is Pedigree’s
logo that sponsors the ad. The ad has nothing to do with dog food other than
the fact that the audience may adopt a dog and buy Pedigree dog food. The goal
of the ad is to increase awareness for adoption, one of Pedigrees main goals in
their campaign to help dogs and human companionship. The ad persuades the
audience to both adopt a dog and then use Pedigree dog food to feed that dog.
This ad uses several marketing techniques, one of them is
transfer; this is because by mentioning adoption the company Pedigree is given
a positive connotation. The ad also uses plain folks, the man in the picture
and be anyone, it will hopefully be the consumer. Another technique that the ad
uses is simple solutions, the ad says that, “a dog makes your life happier”,
this simple solution of adoption will make people happier, which is in the
consumer’s self-interest.
As a group we plan to use the side by side panels and text
to help with our campaign to increase awareness for Lokator. The logo for our
company will be centered at the bottom. It will use a before and after effect to
help create the cause and effect effectiveness for our app.
Radio Spot Style Analysis
Jizz in My Pants—Lonely Island SNL skit/song
The satirical skit does not attempt to persuade the
audience, but its objective is to cause humor.
The song is a parody of many rap videos and songs. Glittering
generalities are used in this song through its ideas of partying, but then the
song is able to completely reverse this satirical element. AA BB rhyme is also
used throughout the song. Another advertising technique used is humor, this technique closely corresponds with purpose of the skit and allows the audience to seek enjoyment.
In the radio spot we plan to use elements of this song.
Particularly the beat and first lines of the song that focus on glittering
generality and create a “club like” mood. We will also use an AA BB rhyme. Our goal objective will be to use the humorous aspect to bring our audience in and tell a story whose focus is the Lokator app and how Lokator allows the narrator to escape an embarrassing scenario.
Television Spot Style Analysis
Style Model: Tinder Ad “#ItStartsHere” http://vimeo.com/84069532
Analysis:
The tinder TV as is our style model for the beginning if the TV spot. The tinder as uses emotional appeals and glittering generalities to market their product. The emotional appeal is the music which creates the emotion hope and excitement. Using emotional appeals has the intended affect if transferring those positive emotions to the product so the consumer wants to but the tinder app.
This ad also uses glittering generalities as a persuasive technique. The glittering generality is if you use the product, you will find the perfect person to date. The consumer then accepts this claim without any real evidence, and causes the presumably lonely consumer to want to buy the product. We will use this at the beginning of the ad to show what the couple can be before we show the true "Loki", aka Connor. The positive feelings will fall away but will return after they use the Lokator to show the importance and necessity of the Lokator app.
Press Release
May 16, 2014
Brave New World- Today, we are announcing the release of “Lokator” app, which enables a brand new way for individuals to learn about the past hookups of those around them. With Lokator, people can now learn about the sexual history of friends, possible hookups, or any person they are interested in. The app is free for all devices and the product will make profit from advertising. Hooking up is one of the most popular pastimes of our civilized society. Millions of people, across different generations, countries, and languages, enjoy adding a new person to their list of partners. However, they have never been able to gain knowledge about their potential partner. Until now. Lokator is unlike any other product; it enables users to gather information about the people they are interested in. Our unique product keeps users up to date with all the details of their past hookups. Users will receive satisfaction knowing all of the information that has never before been available. Features of Lokator:
Brave New World- Today, we are announcing the release of “Lokator” app, which enables a brand new way for individuals to learn about the past hookups of those around them. With Lokator, people can now learn about the sexual history of friends, possible hookups, or any person they are interested in. The app is free for all devices and the product will make profit from advertising. Hooking up is one of the most popular pastimes of our civilized society. Millions of people, across different generations, countries, and languages, enjoy adding a new person to their list of partners. However, they have never been able to gain knowledge about their potential partner. Until now. Lokator is unlike any other product; it enables users to gather information about the people they are interested in. Our unique product keeps users up to date with all the details of their past hookups. Users will receive satisfaction knowing all of the information that has never before been available. Features of Lokator:
- Comprehensive Relationship History
- Exclusive Information on Past Hookups
- Detailed stats
- Including Age, Caste, and Career
- Available at https://itunes.apple.com/us/app/lokator/id571829258
For additional information about Lokator, please visit http://www.lokator.com or contact us at info@lokator.com
Lokator team
contact@lokator.com
http://www.lokator.com
Source: http://www.lokator.com/press_app_launch.html
Press Release Style Model
October 30, 2012
Boston, Massachusetts - Today, we are announcing the release of “Sudoku For 2” app, which enables a brand new way for Sudoku loving players to enjoy Sudoku puzzles. With Sudoku For 2, players can now play Sudoku with friends, with families, or with any player that loves playing sudoku. The game is available for iPhone, iPad, and iPod touch for just $.99.
Sudoku is one of the most popular puzzles game of all time. Millions of people, across different generations,countries, and languages, play Sudoku everyday and enjoyed everyminutes of solving it. But they have never being able to enjoy the game socially. Until now. Sudoku For 2 is unlike any other games in app store; it enables Sudoku players to play together, solving puzzle together, or compete with each other. Our unique game play engine makes every game fun and challenging. Players will enjoy Sudoku like never before.
Features of Sudoku For 2:
Unique Dynamic Scoring: Gain points when you placed correct number.
Unique Game Matching: Invite friends to play with you or play with random players.
Unique game play makes every game fun and challenging.
Endless Sudoku puzzles as every game is different.
Collect Sudoku Points when you complete a game.
Enjoy couple casual Sudoku games.
Working together to solve any Sudoku puzzles.
The game is available today on app store for iPhone, iPad, and iPod touch for just $.99.
Available at https://itunes.apple.com/us/app/sudoku-for-2/id571829258
For additional information about Sudoku For 2, please visit http://www.sudokufor2.com or contact us at info@sudokufor2.com
Sudoku For 2 team
contact@sudokufor2.com
http://www.sudokufor2.com
Source: http://www.sudokufor2.com/press_app_launch.html
The app release utilizes a combination of simple graphics and details about the product to help entice its audience. They offer a brief overview of the product to help the audience understand the idea of the product and helps to increase interest in sales. The layout is very simple and straightforward to clearly explain the product. They are trying to persuade the audience to purchase the app. They use the persuasive technique loaded language. They use words like "unique, endless, and popular" to make the product seem more desirable and to increase sales. Similarly, they use the technique bandwagon when they say that millions of people use it to show that it is credible.
We chose this product because it demonstrates the launch of a new app. We really liked the layout of the graphics as it offers a brief illustration of our product and helps the audience to better understand the concept. We hope to incorporate the simplistic design of a brief summary followed by bullets with the main ideas and then graphics to further explain the product.
Blog Promotion
Get to know what type of person you’re about to sleep with before you actually do.
(Funded by advertisements)
Completely free to use!!
Because of the advertisements from our sponsors,
this app costs no money to use
Because of the advertisements from our sponsors,
this app costs no money to use
Be completely linked into society
Having this app is the only way
to never truly be alone and to
ensure good standing in society
Having this app is the only way
to never truly be alone and to
ensure good standing in society
Everyone belongs to everyone else
Don't only have one person occasionally,
have many partners as often as you want.
Don't only have one person occasionally,
have many partners as often as you want.
Don’t sleep with a lower caste
Knowing the people around you
is the only way to truly keep
your social status from falling.
Knowing the people around you
is the only way to truly keep
your social status from falling.
Increase your social status
Everyone will want to have you
as long as you use this app
Everyone will want to have you
as long as you use this app
Know everyone at your fingertips
With the widespread use of our app,
anyone in the world can be found
with the push of a button
With the widespread use of our app,
anyone in the world can be found
with the push of a button
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